Graphic Design for Hinterland vol.1
ce172a50-4d6b-4156-a0e9-e87aeb2f56da
ce172a50-4d6b-4156-a0e9-e87aeb2f56da
ce172a50-4d6b-4156-a0e9-e87aeb2f56da
ce172a50-4d6b-4156-a0e9-e87aeb2f56da
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ce172a50-4d6b-4156-a0e9-e87aeb2f56da

Client: PACK.
Field: Art Direction, Graphic Design
Date: 2022.01.

Graphic Design for Hinterland vol.1, 2022, organized by PACK.

Based on a fictional universe conceived through a round of TRPG by the PACK curatorial team, “Hinterland” is a collaborative exhibition project that brings four SF writers, four visual artists, a music duo, a concept artist, and a 3D modeler together.

The word 'hinterland' generally refers to the peripheral area of an urban core affected by its political, economic, and social dynamics. The area beyond the castle during the feudal period would be an example of a hinterland. Though not directly addressed in the exhibition, hinterland, as a geographic territory symbolizing the paradox of contemporary capitalism in Phil A. Neel's “Hinterland: America’s New Landscape of Class and Conflict”(2018), was a critical point of reference.

This exhibition project is based on the excavation of a data-fossil from the metaverse stratum which unveiled invaluable clues on life in the 23rd century. Taking place in the deep sea, the exhibition is located in the exact place this fossil was discovered. From the data-fossil, metaverse archaeologists were able to speculate that most landmass was submerged by the beginning of the 23rd century, forcing people to survive on houseboats and to actively develop and utilize a virtual metaverse. Nation-states were dismantled by this point, and as the principal infrastructure for society was provided through participation in DAO communities. We hope you enjoy this open interpretation of life in the 23rd century!

We recommend viewing the underwater exhibition alongside the official exhibition website (hinterland.kr). (Please note that the exhibition website will be have English available in March 2022) / Words by PACK.

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22ccee3a-b175-4c2a-853b-1ddb27a920cc
22ccee3a-b175-4c2a-853b-1ddb27a920cc
Website for Hinterland vol.2
PACK.
Art Direction, Digital Direction
2023.01
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a3b6b2ca-c13b-4621-89bc-ad7db14d01a7
a3b6b2ca-c13b-4621-89bc-ad7db14d01a7
Website for 《Boom! wrm》
whatreallymatters
Graphic Design, Website, Digital Direction
2022.09.
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b88c5042-65b4-48c0-9779-b911b1202712
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b88c5042-65b4-48c0-9779-b911b1202712
Graphic Design for Hinterland Houseboat for BUSAN BIENNALE 2022 <WE, ON THE RISING WAVE>
PACK.
Graphic Design, Art Direction
2022.09.
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73505312-6e58-4dd3-9011-ac1bab0f1696
73505312-6e58-4dd3-9011-ac1bab0f1696
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73505312-6e58-4dd3-9011-ac1bab0f1696
73505312-6e58-4dd3-9011-ac1bab0f1696
73505312-6e58-4dd3-9011-ac1bab0f1696
73505312-6e58-4dd3-9011-ac1bab0f1696
Website for S.E.X. Co.,
Boma Pak

Website

2021.11.
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11fc3b5c-0b49-4d19-8962-e5fe2fcfc1cd
11fc3b5c-0b49-4d19-8962-e5fe2fcfc1cd
Website for Hongik University College of Fine Arts Grad Show 2020
Hongik University
Website, Digital Direction, Graphic Design
2020.11.
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b78b6206-ede0-46da-8550-f13c2bde93d9
b78b6206-ede0-46da-8550-f13c2bde93d9
A Smooth World and Its Troubles
Yaerin Park
Graphic Design, Art Direction
2024
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274b2837-d7e1-47e6-993b-7b4dda3d7799
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274b2837-d7e1-47e6-993b-7b4dda3d7799
274b2837-d7e1-47e6-993b-7b4dda3d7799
Nudi Hallucination
Omyo Cho

Editorial Design

2024